Old Spice Man Rocks the Library World!

Okay, this is just so brilliant! I love social media and this genius campaign from Old Spice just blows me away.

But the icing on the cake is that Andy Woodworth was able to get a resonse for libraries! Take a look:



Way to go Andy!! You should go read his whole post about the experience. It contains a lot of great links too.

And way to go Old Spice, you have just broken new ground in social media marketing. So, are we all ready to watch the copy cats now?...