Thursday, July 30, 2009

Heather Mansfield Has Spent 7,280 Hours on Social Media Websites

Why should you care? Because she just wrote an awesome blog post detailing the 10 insights she has gained through her experience. There's so much good stuff in this post that I'm reeling. Go read it, but here's her list just in case...

1. Early adopters get the most glory and tend to be the best at social media. (THAT'S RIGHT!)
2. Approaching social media with fear and trepidation can harm your brand. (I AGREE!!!)
3. People who are mean and grumpy online are likely mean and grumpy in real life too. (AIN'T IT THE TRUTH!)
4. Some schmoozing is required. (OF COURSE!)
5. Good community builders are optimistic, friendly, and obviously enjoy using social media. (SO GET THE RIGHT PERSON TO DO IT!)
6. Race and class divisions are played out on social networking sites and must be considered in your social media strategy. (DON'T FORGET!)
7. You have to be persistent and give your social media strategy time to produce results. (BE PATIENT!)
8. Training is essential to a successful social media strategy. (YOU KNOW MY THOUGHTS ON THIS ONE!)
9. The Web is evolving faster than you can imagine. To stay competitive, you have to keep up. (MAKES MY HEAD SPIN!)
10. Social media is going mobile. (SO GET MOVING!)

And the winning sentence from her whole post was under number 5...
"It's not the profiles or sites themselves that are powerful, it's the human being behind your organization's social networking profiles that will make or break your social media success."

I can't agree more Heather. So, be sure the right person is doing this and that they have a strategy and KNOW what they're doing.

Clap, clap, clap Heather. Keep up the great work at DIOSA Communications!

(Yes, I know, too many exclamation points in this post, but I told you at the beginning, I'm reeling...)

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