An Op-Ed from Bonnie Powers

My coworker, Bonnie Powers, works in our Collection Development / Technical Services Department. She only has 9 more credits to go until she will have her Masters in Library Science! Bonnie recently wrote an op-ed that I'd like to share with all of you. Yes, again, I'm preaching to the choir most likely, but you never know who's going to see what you throw out to the Internet! Thanks Bonnie for this wonderful article in support of libraries. Articles like this are needed now more than ever...

How long has it been since you've been to your local public library? Days? Weeks? Months? Years? Never? In the midst of all the talk about funding cuts to libraries in the past year and the turmoil in the library community and among library advocates as a result, have you ever found yourself wondering, "Why do libraries need so much money? The books they lend out are free!"

Of course everyone is aware (or should be aware) that while the books are free to patrons, they're not free to libraries. And neither are the DVDs, CDs, audiobooks, downloadables, databases, facilities, professional staff, internet access, wireless connections, programs, computers—you get the picture. To provide free public services costs a lot of money.

If you don't use your library, you're probably asking yourself, "Why should I care?" Well, maybe you owe it to yourself to find out, and you don't have to leave home to do that. Check out your local library's Web site--most (if not all) have them. Find out what they offer. Ask yourself if the information you find there is useful to you. If not, ask yourself if it could be useful to someone else for different reasons.

Check out your local library's Facebook page--many have them. Follow your local library on Twitter or YouTube—yep, they’re there, too. Test your library's services from home. Using your library card, you have access to downloadable ebooks and audiobooks. You can try most of the library's databases from home, too—the ones that still exist after funding cuts took away most of Power Library last year. You can place books on hold and renew books from home as well. You can search the library’s catalog.

Instead, maybe you decide to pay a visit in person to your local library. In light of funding cuts, which have facilitated cuts in paid staff at many libraries, you might encounter a volunteer at the desk. A volunteer is a wonderful asset to any library. But a volunteer is not a replacement for a professional librarian or paraprofessional staff (yes, those cost money, too). Generally, a librarian has to have a Master’s in Library Science (MLS) degree to secure a professional librarian position, which usually requires 36 credit hours of coursework in a graduate program accredited by The American Library Association—that’s not free, either. I know because I have 9 credit hours left to complete in my two-year program.

Librarians today are required to know much more than the Dewey Decimal System. They are required to be technologically savvy and to instruct users on how to use the (free) internet access on the library’s computers. They have to know how to troubleshoot technical problems. They have to know and, more importantly, understand how to use the internet. Despite a perception to the contrary, the internet is not the librarian’s enemy. Librarians love Google as much as you do. However, they are trained to use it as a tool, along with other tools, including the online research databases libraries provide for free, so that the information found there can be verified and validated and therefore become more useful to the user. And of course, as always, librarians have to plan and develop new programs and services (children's programming and job search/resume assistance are two good examples) and market them; they have to institute and follow budgets; they have to build quality collections; and, in some cases, they have to facilitate the construction of new buildings. They also have to advocate for their libraries to local municipalities in order to secure funds.

Like volunteers, your monetary donations to the library are appreciated. However, a library cannot survive on donations alone. And they cannot go forward from year to year having to generate support for every dollar in funding secured. Libraries need to have a solid foundation for funding and know, with some degree of certainty, how much money they will have to depend on in order to plan for those services, collections, and programs. They have to know how many hours per week they can afford to operate. They have to know who they can and cannot hire. The yearly scramble to advocate for state and local funding takes away from the time needed to do all of those things.

I came to libraries late in life, as a second career. Before I began working in the library world about 7 years ago, I was like many of you—uninformed. I wanted to work in a library because I like books and I like to read. Still a good reason, but not good enough, not nearly good enough. Like the internet, the library is a source of unlimited information. But unlike the internet, the information found there can be contained and turned into true knowledge with the help of trained professionals and validated resources. And you can borrow the latest feature films—for free, get books to listen to on your portable device of choice—for free, browse the stacks—for free, use the computers—for free, or just sit, have a cup of coffee and read. But please, don’t confuse free services with services that are free to offer. And please, if you haven’t explored what your local public library has to offer, get on your computer or get in your car and find out. You owe it to yourself to find out what you’re missing.

Libraries to rival Cupcakes?

I encourage you to read a recent blog post the NPR blog, Monkey See titled "Why The Next Big Pop-Culture Wave After Cupcakes Might Be Libraries". This is making it's way around the blogosphere, but thought I would point you in that direction in case you missed it.

Call it a hunch, but it seems to me that the thing is in the air that happens right before something — families with a million kids, cupcakes, wedding coordinators — suddenly becomes the thing everyone wants to do happy-fuzzy pop-culture stories about. Why?

-Libraries get in fights
-Librarians know stuff
-Libraries are green and local
-Libraries will give you things for free...

Go read the whole post and spread the word. I think that Linda Holmes is on to something...

InfoWhelm and Information Fluency

From the 21st Century Fluency Project...

We live in a 24/7 InfoWhelm world. We have access to more information than we will ever need. This video will tell you just how much information there is out there. It requires a different set of skills than the ones we leave school with today.

Thanks Marianne for buzzing about this!

PLA Offers Free Online Library Advocacy Training

Read the full article from American Libraries.

PLA is offering Turning the Page Online, an interactive advocacy training course, free of charge to all ALA members.

This advocacy education, originally designed for public libraries participating in the Gates Foundation Opportunity Online hardware grants program, has benefited more than 3,500 librarians and library supporters across 32 states. Following training, the vast majority of participants were better advocates for their libraries—feeling more confident in their abilities and more excited about advocacy. As a result, more than 98 percent of participating libraries achieved their funding goals. Through the generosity of the Bill & Melinda Gates Foundation, PLA is now able to offer this training to all ALA members.

Have You Registered for OverDrive Training?

September 2010 is OverDrive's Training Month. Read all about it in my latest post at ALALearning.

Old Spice Man Rocks the Library World!

Okay, this is just so brilliant! I love social media and this genius campaign from Old Spice just blows me away.

But the icing on the cake is that Andy Woodworth was able to get a resonse for libraries! Take a look:



Way to go Andy!! You should go read his whole post about the experience. It contains a lot of great links too.

And way to go Old Spice, you have just broken new ground in social media marketing. So, are we all ready to watch the copy cats now?...

Life in a Day

Okay libraries or anyone at all, here's your chance to star in a movie!! YouTube is sponsoring a historic cinematic experiment called Life in a Day.

Basically it will be a user-generated feature film shot in a single day by ANYONE on planet earth on Saturday July 24, 2010. The most compelling and distinctive footage will be edited into an experimental documentary film and will premiere at the Sundance Film Festival in January 2011! So go for it and show the world what exciting things happen in YOUR library or in YOUR life. I can't wait to see this film!

Great Article in the Philadelphia Inquirer

I know I'm preaching to the choir when sharing this type of information... but PLEASE share this article with those NOT in the know about what's happening to our nation's libraries. Marilyn Johnson has written a beautiful article that says so much in such a brief article. Take the time to read it and pass it on.

Here are a few golden nuggets...

...if you visit public libraries, you will see an essential service in action. Librarians help people who don't have other ways to get online, can't get the answers they urgently need, or simply need a safe place to bring their children.

The people who welcome us to the library are idealists who believe that accurate information leads to good decisions, and that exposure to the intellectual riches of civilization leads to a better world

While they help us get online, employed, and informed, librarians don't try to sell us anything. Nor do they broadcast our problems, send us spam, or keep a record of our interests and needs, because no matter how savvy this profession is at navigating the online world, it clings to that old-fashioned value: privacy. They represent the best civic value out there - an army of resourceful workers that can help us compete in the world.

Communities that support their libraries will have an undeniable competitive advantage.

...those who own computers or have high-speed Internet service and on-call technical assistance, will not notice the effects of a diminished public library system - not at first. Whizzes who can whittle down 15 million hits on a Google search to find the useful and accurate bits of info, and those able to buy any book or article or film they want, will escape the immediate consequences of these cuts. Those in cities that haven't preserved their libraries, those less fortunate and baffled by technology, and our children will be the first to suffer.

Thanks to Margie Perella from the Pequea Valley Public Library for pointing me to this great article. Now go share it!